A Cover Letter That Stands Out

If you have already seen my blog post on CV writing, you may be considering writing a cover letter to finish off your job application. A cover letter is an opportunity for you to sell yourself and expand on 3 or 4  points from your CV, that are most relevant for the job you are applying for . It will support the main skills, experiences and qualifications that you want to demonstrate that you meet the criteria the employer is looking for.

Some employers have an application form only, that captures the information they are looking for . In this case you may not have an opportunity or means to include it in your application. I have had one of those.

A cover letter can also be an opportunity to be more personable. Not as personable as a personal statement but personable none the less.  Remember you are aiming for a single page here, so the same rule of being precise applies.

Cover letters for new graduates  will be different from those who have industry experience. I want to expand more on this and urge you to think beyond responding to a job advert, but think about what you would write if you were pitching yourself so that the employer can create a position for you. 

On this post however, I will focus on cover letters for a graduate who has no industry experience. Notice I said no industry experience, because if you organise a friend’s bridal shower or bachelor party, that can count as experience with transferable soft skills . But, let’s not jump ahead and go step by step.

Cover letter for a new graduate

As a new graduate looking for your first professional job, means you will more than likely not have work experience in your chosen industry. However as mentioned above, you might have some soft transferable skills to use. So your focus will be a combination of your qualifications and the skills developed during your studies.

How do you structure the cover letter?

At the very top of the letter you should include your address and the address of the employer. Your address should include your email address, linked in profile link , email address and website, if you have one. Your linkedin address should be a link to your actual linked in page as i have done if you click this example. Same with the website address. Leave  me a message on the contact form below if you would like to know how to do this.

Let’s move onto the greeting. Usually on the job post , you will have  a contact where to send the application. I suggest you address the letter to this person. You can also check the company website, linked in or other social media platforms to check who the hiring manager is. I know that in some countries having enough data to browse the internet and check all this , can be quite expensive. In this case , check your free options. Do you know anyone you can ask ? Can you walk to the offices? This is not to stalk them but just to make an enquiry.

Moving on to the  first paragraph-  Start with mentioning where you saw the advert  and why the position was of interest to you among other job positions you saw. One or two sentences is what you are aiming for here.

The second paragraph is where you will focus on selling to them that you are the perfect candidate . Mention qualifications you obtained , the modules that had a learning outcome that is relevant to this role, and skills obtained. You should tie in the skills with the top 3 or 4 requirements for the job. My first cover letter after getting out of full-time education focused more on what I learned from my modules and part time jobs, that was relevant to the job I was applying for. You can use skills such as :

  • Critical thinking used to analyse case studies.
  • Interpersonal skills you developed while completing team projects with other students. If you give an example of team projects, you can also use the opportunity display leadership skills by mentioning the part of the project where you lead other members of the team.
  • Communicating skills used at various levels of hierarchy  . This is whether it was with fellow students,  lecturers and other professional staff at your college/university or indeed any part time job you had while studying. You can also use this even if you were selling tomatoes at a market. They are all communication skills, the key is displaying that you understand how that skill will help you in this position. If you have not already noticed , the skills I have mentioned above are soft skills . I am therefore suggesting that as a new graduate entering the job market, you should focus on your soft skills.

I encourage you to always have a personal development plan. Writing it forces you to think about what you want to do in the next 6 months;, 1 year, 2 years etc. In addition, you think about the skills you need to learn to get there and consequently actively push yourself to learn those skills while studying. This is whether you will be doing volunteer work or any paid side hustle. Yes, I know 2020 was proof that you cant plan for everything but even the bible says “write your vision on a piece of tablet….”. 

Example

Now let’s use an actual job post for illustration. I saw this Graduate Trainee post in Blantyre ,Malawi which I think is a good entry job for a new graduate.  The job must have been posted by an advertising company. I found the actual company that was recruiting by looking at the return email address at the end of the job post. I obtained the name of the employer from the email  address at  the bottom of the advert . I did some research on the employer to find out more about the company.  I like that unlike some of the foreign company pages I have seen, this one is packed with useful information that gives you an idea of what they do, their mission, goals, locations, etc. This company is part of a larger group of companies, so you can right away start thinking of how you can branch out into a different parts of the company in the future. Remember personal development plan above? Sometimes the next step is the stepping stone.

I looked up some of the Blantyre Senior leadership team for this company on Linkedin. From their job descriptions, what I can deduce so far is that ability to manage projects /operations with demonstrable results and  leadership skills are prioritised. Therefore you should incorporate this in the cover letter as the second and third skill. The first will be the skills and competencies written in the job advert itself.

Bellow is an illustration. My address is missing from this illustration. Your address should be above the employers address, on the right side of the page

Conclusion.

You are using the cover letter to introduce yourself to the employer .Use various ways to complete your research on the employer.Some companies in different  countries don’t tend to have websites or websites with recent updates , so think about researching using other means.If using the internet is expensive and buying data with funds that don’t guarantee return on investment is a risk you are not willing to take, consider looking for creative ways to find information about the employer without stalking people. 

Sell yourself by highlighting the skills /experiences you have, that meet the criteria that is most important to the employer. It is important that you demonstrate your skills in the letter. Use the skills and competencies they have mentioned in the job vacancy post to tailer your letter. You can also look at their website to see their mission statement, goals, latest news, blog posts and social media posts. You can look at the linked in profiles of those who do similar work in the company.

Now if  you have been invited for an interview after sending the CV and cover letter, how do you prepare for a virtual interview in the current environment?

 

A Cover Letter That Stands Out

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